
“Smart packaging”. Let’s figure it out.
It is time for new packaging solutions – smart packages. This marketing move attracts more and more attention of manufacturers and is actively transforming, which causes confusion in understanding what smart packaging is. Who owns the rights to such smart packaging? And if you decide to use it for your products, you should pay attention to certain points before making a decision. Let’s figure out and clarify the situation. Initially, the term “smart packaging”, “active
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