Trade mark protection

A trade mark is a sign

Combined sign  Verbal sign Figurative sign

are the most frequently registered types of TM.

And any other type of sign which is used  to indicate various services and products can be registered as a trademark too.



You should note that

  • A  registered trade mark is protected only at the territory of registration.
  • Every country has its own policy for registration hence you should be aware that decisions of examiners might vary in different countries. However, such difficulties can be resolved by professional arguments that yield to registration of an applied trademark
  • There are some special items which are not protected by trademark’s law. In case your sign has this kind of items , we inform you before the filing, to make some correction and to avoid refusal.
  • There are elements which can’t be protected. 
  • Preliminary search must be done before the filing. 
  • After the filing an application you have to use your TM. 

Important information 

  1. Different ways to protect a sign.
  2. Negative and positive sides of the trade mark registration.
  3. National and international registration systems

Protection of sign can be implemented  in three ways:

  1. Trade marks
  2. Design registration
  3. Copyright

It depends on your purposes. Answering to the question “Why do you need to register a trademark”, will allow us to guide you to choose the best option for you.

Registration methods

• National procedure
• The Madrid  system  (single application for several countries)
• EUIPO – European trademark  (One application for all EU countries).


National: It is valid only at the territory of registration.
Madrid : It is a very convenient system however the only obstacle is expenses. Because you never know how much cost it takes for provisional refusal, limitations, oppositions. 
EUIPO: The only disadvantage is that if even one country refuses to register, the application is doomed to be refused.

        We help you to choose an appropriate registration system, goods and services to fulfill your goals.