You asked for strategies for entering the European market.
I devoted a new article to this, which has already been published today.
There I focused on 2 types of business models: goods and services. And showed the minimum number of steps for safe entry into the European market.
Of course, with examples.
Of course, with advice.
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If something was not covered – ask:) I will answer as soon as possible.
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Link to the journal:
https://uam.in.ua/common/zhurnal-marketyng-v-ukrayini/

Page 78.
Wish you pleasant intellectual reading, Friends:)
New publication of my new article in the Journal Marketing in Ukraine from the Ukrainian Marketing Association.